Is your Marketing Organization Agile?
This content relates to : DIGITAL TRANSFORMATION Kate Erickson Managing Director, Deloitte Digital Hello, my name is Kate Erickson. I am a managing director at Deloitte Digital, specialized in the area of marketing technology, marketing strategy and marketing operations. Today I’m going to speak with you about putting agility at the core for marketing organizations and […]
New Measurement Methods Provide Granular Insights on Advertising Effectiveness
This content relates to : DIGITAL TRANSFORMATION Ken Nelson Managing Director, Deloitte Digital I am a partner here at Deloitte Digital, I lead our marketing science and ad performance practice. I’m a 20 year vet in the advertising and marketing space and it is a really exciting time to be in the space because there is […]
Innovate your Digital Advertising to Prepare for Third-Party Cookie Deprecation
This content relates to : DIGITAL TRANSFORMATION Kelly Leger Managing Director, Deloitte Digital Hi, everybody. My name is Kelly Leger. I am a managing director here at Deloitte. And I am here to talk to you about signal loss and cookie deprecation. In 2021, Deloitte surveyed over 100 top marketing executives to understand more about the […]
How to Personalize Customer Experience from Lead to Loyalty
This content relates to : DIGITAL TRANSFORMATION Michelle McGuire Christian Partner & Chief Commercial Officer, Deloitte Digital Hi, everybody. I’m Michelle McGuire Christian. I’m a partner at Deloitte Consulting. I’m also the chief commercial officer for Converged Consumer, which is the firm’s use of data, AI, and ML to drive meaningful brand engagement for our clients […]
How Data-Driven Decision Making Can Drive Growth
This content relates to: DIGITAL TRANSFORMATION David Geisinger Managing Director, Deloitte Digital Today, we’re going to spend some time talking about an article written by Deloitte called Turning Data Into Your Growth Engine. As an introduction, my name is David Geisinger. I’m a Managing Director and National Marketing Offering Leader for Experienced Management here at […]
Dr. Vanitha Swaminathan, University of Pittsburgh | Editor, Journal of Marketing
Thomas Marshall Professor of Marketing, Katz Graduate School of Business
Speaker Series
Research Seminar Series Leading academic scholars present cutting-edge research on market-focused innovation. Charlie Noble, University of Tennessee, Knoxville Jerry and Kay Henry Professor of Business, Roy and Audrey Fancher Faculty Research Fellow, Haslam College of Business Aric Rindfleisch, University of Illinois, Urbana-Champaign John M. Jones Professor of Marketing and Area Chair of Marketing, Executive Director […]
Innovation 2030: 5 Predictions
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Aric Rindfleisch University of Illinois Urbana-Champaign It’s a pleasure to be with you. I want to speak just for a short time, about some thoughts I have of what innovation might look like in the year 2030, which actually is not that far away. And my […]
Jump First, Think Fast – Development of the Reebok Pump Sneaker
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Frank O’Connell Former President, Reebok Brands Author, Jump First, Think Fast In May 2021, thirty years after its initial introduction, Reebok relaunched The Pump, the iconic basketball sneaker that had given new life to the brand back then. The relaunched version included enhancements that mimicked the […]
Jane Elfers, CEO, The Children’s Place
This content relates to : MARKETING INNOVATION. Jane Elfers President & CEO, The Children’s Place The Snyder Innovation Management Center presents the 2022 CEO series focusing on innovations in the retail sector in partnership with The Robin Report. Robin Lewis: Hi everybody, and on behalf of the Robin Report and Syracuse University, we welcome you to […]