Emerging Economy - India
Emerging economies differ from developed markets on several fundamental dimensions such as infrastructure, income distribution, and culture.
Not surprisingly, product innovations that are particularly relevant for emerging economies, like frugal innovations, are receiving increasing attention. There is also ample evidence that marketing innovations in areas such as branding, packaging, pricing, and distribution are critical to success. Furthermore, innovations developed in emerging economies may become an inspiration for developed markets as sustainability initiatives gain traction.
Innovation Strategy, R&D Decisions & Commercialization
Explore how frugal and reverse innovations developed in India and other emerging economies are reshaping global markets — and what organizations can learn to succeed in resource-constrained environments.
Bottom of the Pyramid Marketing & Sustainable Innovation in India
Discover research-backed strategies for targeting low-income consumers, building brands in emerging markets, and implementing sustainable innovations that create lasting competitive advantage.
