Insights to Inspire Innovation

"Because its purpose is to create a customer, the business enterprise has two-and only these two- basic functions: marketing and innovation"

Peter Drucker

"Our task is to read things that are not yet on the page"

Steve Jobs

“There’s a way to do it better–find it”

Thomas Edison

Insights to Inspire Innovation

"Because its purpose is to create a customer, the business enterprise has two-and only these two- basic functions: marketing and innovation"

Peter Drucker

"Our task is to read things that are not yet on the page"

Steve Jobs

“There’s a way to do it better–find it”

Thomas Edison

The focus areas for the Center encompass marketing innovation, digital transformation, new product development, and innovations in emerging economies such as India. Students, academics, and practitioners can delve into the rich and evolving tapestry of technologies and opportunities to engage in successful innovation efforts. Thank you for visiting.

Events of Interest

– S.P. Raj, Center Director

The Snyder Center, established in 1993, is dedicated to studying market-focused and customer-driven innovation and its advancement in practice. Housed in the Marketing Department, its faculty and phd alumni have made seminal contributions to the academic study of innovation.

Insights on Innovation

Academic Insights

Executive Foresights

Josephine & Earl Snyder

Who were Earl and Josephine Snyder?

The Earl V. Snyder Innovation Management Center was endowed in 1993 with a bequest from the estate of Whitman School of Management alumna Josephine (nee Snyder) Snyder ’29 in honor of her husband.

Know More

For more information please email: snydercenter@syr.edu

© Syracuse University. Knowledge crowns those who seek her.