New Product & Service Development
New Product Development (NPD) is a critically important source of competitive advantage in today’s global economy. At the same time, successfully developing new goods and services is challenging.
The Center aims to advance our understanding of new product development success and learning from failure. NPD success requires balancing creativity and discipline, discerning emerging trends, adopting diverse methodologies to glean insights about customer needs and aspirations, applying systematic processes to transform marketplace needs into innovations, and leading the market by commercializing market-defining technologies.
About the New Product & Service Development Research Program
The Snyder Innovation Center conducts research focused on innovation strategy, new product development processes, commercialization, market-driven innovation, and emerging methodologies that help organizations improve innovation success rates.
