Digital Transformation Research at the Snyder Innovation Center
Digital transformation technologies include artificial intelligence (AI), machine learning, robotics, augmented reality, the Internet of things (IoT), and smart products. Artificial intelligence based data analytics can enhance the efficiency and effectiveness of managing customer relationships, and smart products can facilitate innovative servitization-based strategies to improve revenue streams.
The Center aims to motivate further exploration of the connection between the digital transformation of marketing processes and innovation-based outcomes.
AI & Machine Learning in Marketing Transformation
Explore how artificial intelligence and machine learning are enabling smarter product development, personalized customer experiences, and data-driven competitive advantage in marketing.
Predictive Analytics, IoT & Digital Advertising Innovation
Discover how predictive analytics, IoT-connected devices, and next-generation digital advertising strategies are transforming customer engagement and marketing performance.
