Digital Transformation Research at the Snyder Innovation Center
Digital transformation technologies include artificial intelligence (AI), machine learning, robotics, augmented reality, the Internet of things (IoT), and smart products. Artificial intelligence based data analytics can enhance the efficiency and effectiveness of managing customer relationships, and smart products can facilitate innovative servitization-based strategies to improve revenue streams.
The Center aims to motivate further exploration of the connection between the digital transformation of marketing processes and innovation-based outcomes.
AI & Machine Learning in Marketing Transformation
Explore how AI and machine learning are transforming marketing innovation, enabling smarter decision-making, personalized customer experiences, and data-driven product development.
Data Analytics, IoT & Smart Product Innovation
Explore how data analytics, IoT, and smart product innovation are driving connected customer experiences, intelligent decision-making, and next-generation marketing technologies.
