To Identify NPD Opportunities Build Customer Trust to Unearth Their Pain Points
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Kirk Andreae Clarke Power Services Hello, I am Kirk Andreae, CEO of Clarke Power Services Inc. We’re going to be discussing our product innovation strategies that we use on our Vehicare business. Primarily we developed Vehicare to create an annuity in our business that was based […]
Want to Focus Your NPD efforts? Identify Strategic Growth Opportunity Areas
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Peter Klein ‘68 and Harvard Business School (MBA, ‘71). He founded PK Associates, a consumer products focused growth management consultancy after serving as Corporate Officer at The Gillette Company and at Nabisco Holdings Corp. He co-authored the book THINK TO WIN — Unleashing the Power of Strategic Thinking, […]
Understand “Resistance to Innovation” to Facilitate Innovation Success
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Jagdish Sheth Emory University We have never looked at resistance, which is a market perspective. We overemphasized, academic research as well as practice, the role of opinion leaders. We thought the only way markets can be made is we need somebody like an opinion leader in […]
Want to Succeed and Grow via Innovation? Adopt a Total Innovation Perspective
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Peter Klein ‘68 and Harvard Business School (MBA, ‘71). He founded PK Associates, a consumer products focused growth management consultancy after serving as Corporate Officer at The Gillette Company and at Nabisco Holdings Corp. He co-authored the book THINK TO WIN — Unleashing the Power of Strategic Thinking, […]
Use Big Data and Predictive Analytics to Drive Innovation
This content relates to : DIGITAL TRANSFORMATION Kirk Andreae CEO, Clarke Power Services I’m Kirk Andreae, CEO of Clarke Power Services. What we’re going to talk about now is using data to drive innovation. So when our business, and we’re talking about our Vehicare business right now which is a fleet management company, which works on […]
How Digital Transformation Technologies Will Drive Innovation Opportunities
This content relates to : DIGITAL TRANSFORMATION Jagdish Sheth Emory University There are enormous opportunities for innovation, especially in marketing going forward, just because of the rise of the digital age. I think the impact of the digital age, will be far greater than the industrial age by any way you measure it. What the digital […]
Want to Ensure New Product Success? Eschew Traditional Market Research
This content relates to : MARKETING INNOVATION Jagdish Sheth Emory University Most of the pitfalls are over-reliance on market research. What people say is not what people do. In public opinion polls, you can easily see that thing; people change their minds, people are very contextually driven. And therefore, we rely too much on market research. […]
Why Emerging Economies Provide the Greatest Opportunities for Innovation
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University Emerging markets provide the greatest opportunity because most of them are transitioning from the agricultural age to the industrial age and therefore they’re shifting from non-user to becoming users. Rather than making things at home, they are going to buy more commercially and […]
Reverse Innovation: Innovation Diffusion from Emerging to Developed Economies
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University I think there’s a lot of potential for reverse innovation. At one time, we believed that scientists in emerging economies may not be capable or may not have the infrastructure, laboratory, instruments, etc. which is partly true. But today, you can see examples […]
Agile and Frugal Innovation: Vehicare’s rapid response to Covid-19
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT READ MORE>> Mark Andreae Clarke Power Systems My name is Mark Andreae, I’m the Executive Chairman of Clarke Power Systems Inc. in Cincinnati, Ohio and what I’d like to talk about today is innovation. Innovation is, is … has two things; it’s cultural and it’s process. […]