The Evolution of StageGate: Integrating Agile and Lean for New Product Development
This content relates to : New Product & Service Development Robert G. Cooper McMaster University Hi there, it’s Bob Cooper and I’m going to be talking for the next few minutes about StageGate, which is a system I developed, which is on the screen now, which it was designed to drive new products from the idea […]
Yeti Drives Product Innovation Through Its Ambassador Program
Shelley E. Kohan, Chief Strategy Officer, The Robin Report
Innovation 2030: 5 Predictions
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Aric Rindfleisch University of Illinois Urbana-Champaign It’s a pleasure to be with you. I want to speak just for a short time, about some thoughts I have of what innovation might look like in the year 2030, which actually is not that far away. And my […]
Jump First, Think Fast – Development of the Reebok Pump Sneaker
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Frank O’Connell Former President, Reebok Brands Author, Jump First, Think Fast In May 2021, thirty years after its initial introduction, Reebok relaunched The Pump, the iconic basketball sneaker that had given new life to the brand back then. The relaunched version included enhancements that mimicked the […]
Want To Succeed at Innovation? Learn from the Best Practices of Successful Innovator
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Jagdish Sheth Emory University Because so many innovations fail, there are three or four learnings from corporations that do it very well. The first thing is, great companies that successfully innovate better than others, usually have a team of R&D and Marketing working together. It’s not […]
Innovation Management Can Benefit from More Insights on “Resistance to Innovation”
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Jagdish Sheth Emory University I think we need more and more research about why people resist change. I think there are some underlying constructs such as market inertia, habit; constructs such as perceived risk for example, many types of risks. But I think it needs to […]
To Identify NPD Opportunities Build Customer Trust to Unearth Their Pain Points
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Kirk Andreae Clarke Power Services Hello, I am Kirk Andreae, CEO of Clarke Power Services Inc. We’re going to be discussing our product innovation strategies that we use on our Vehicare business. Primarily we developed Vehicare to create an annuity in our business that was based […]
Want to Focus Your NPD efforts? Identify Strategic Growth Opportunity Areas
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Peter Klein ‘68 and Harvard Business School (MBA, ‘71). He founded PK Associates, a consumer products focused growth management consultancy after serving as Corporate Officer at The Gillette Company and at Nabisco Holdings Corp. He co-authored the book THINK TO WIN — Unleashing the Power of Strategic Thinking, […]
Understand “Resistance to Innovation” to Facilitate Innovation Success
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Jagdish Sheth Emory University We have never looked at resistance, which is a market perspective. We overemphasized, academic research as well as practice, the role of opinion leaders. We thought the only way markets can be made is we need somebody like an opinion leader in […]
Want to Succeed and Grow via Innovation? Adopt a Total Innovation Perspective
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Peter Klein ‘68 and Harvard Business School (MBA, ‘71). He founded PK Associates, a consumer products focused growth management consultancy after serving as Corporate Officer at The Gillette Company and at Nabisco Holdings Corp. He co-authored the book THINK TO WIN — Unleashing the Power of Strategic Thinking, […]