Digital Transformation
Digital transformation technologies include artificial intelligence (AI), machine learning, robotics, augmented reality, the Internet of things (IoT), and smart products. Artificial intelligence based data analytics can enhance the efficiency and effectiveness of managing customer relationships, and smart products can facilitate innovative servitization-based strategies to improve revenue streams.
The Center aims to motivate further exploration of the connection between the digital transformation of marketing processes and innovation-based outcomes.
Leveraging Digital Technologies for Marketing Innovation-Based Competitive Advantage
Jaihyun Jeon, Syracuse University
Want to Augment a Product’s Aesthetic Design? Use Machine Learning
Research Seminar by John Hauser
The Role of AI in New Product Development: Enhancing Innovation and Efficiency
Robert G. Cooper, McMaster University
Want Customers to ‘TRY IT ON’? Use Virtual Fitting Rooms
Guiyang Xiong, Syracuse University
New Measurement Methods Provide Granular Insights on Advertising Effectiveness
Ken Nelson, Deloitte Digital
How to Personalize Customer Experience from Lead to Loyalty
Michelle McGuire Christian, Deloitte Digital
Innovate your Digital Advertising to Prepare for Third-Party Cookie Deprecation
Kelly Leger, Deloitte Digital
Is your Marketing Organization Agile?
Kate Erickson, Deloitte Digital
How Data-Driven Decision Making Can Drive Growth
David Geisinger, Deloitte Digital
Introducing a Business Process Innovation? Focus on Implementation
K. Sivakumar, ’92 Ph.D., Lehigh University
Want to Improve Your Product Design Process? Use Extended Reality Technologies
Ralf Schneider, Syracuse University
Want to Successfully Manage Innovations?
Hyoryung Nam, Syracuse University
To Enhance OOH Advertising Effectiveness Use Mobile Based Targeting
John Laramie, CEO, Project X Media
Use Big Data and Predictive Analytics to Drive Innovation
Kirk Andreae, CEO, Clarke Power Services
Rescuing Digital Advertising from Extinction: The Innovation Challenge
Eli Seggev, ’69 Ph.D., Seggev Consulting
Capitalize on the Digitization of Outdoor Advertising with Automation Platforms
John Laramie, CEO, Project X Media
Is Your Mobile Application Lifting Your Online Ticket Sales?
Meheli Basu, Syracuse University
How Digital Transformation Technologies Will Drive Innovation Opportunities
Jagdish Sheth, Emory University
Capitalize on the Digitization of Outdoor Advertising with Automation Platforms
John Laramie, CEO, Project X Media
Is Your Mobile Application Lifting Your Online Ticket Sales?
Meheli Basu, Syracuse University
To Design Customer Journey in Global Markets: Understand Cultural Differences
Hyoryung Nam, Syracuse University