Marketing Innovation
Innovations related to the customer-facing elements of an enterprise can facilitate product and service success by creating unique differentiation based on innovative marketing approaches.
Marketing innovations can encompass new market research approaches, innovative channel design, imaginative communication, promotional strategies to build brands, and novel pricing strategies. Given the recent rapid advances in these areas, the Snyder Center seeks to showcase insights on marketing innovations.
Want to Accurately Forecast New Product Sales? Use Prerelease Consumer Buzz
Guiyang Xiong, Syracuse University
Want to Ensure New Product Success? Eschew Traditional Market Research
Jagdish Sheth, Emory University
How to Create Innovative and Memorable Retail Experiences?
Rick Caruso, CEO, Caruso
Tony Spring, CEO, Bloomingdale’s
Tony Spring, Bloomingdale’s
Jane Elfers, CEO, The Children’s Place
Jane Elfers, CEO, The Children’s Place
Ken Hicks, CEO, Academy Sports + Outdoors
Ken Hicks, CEO, Academy Sports + Outdoors
Want to Prevent Customer Showrooming? Adopt UMRP!
K. Sivakumar, ’92 Ph.D., Lehigh University
How can Companies Benefit from Hiding Which Product Customers Will Get?
Scott Fay, Syracuse University
Why Demonstrate Product Concepts at Tradeshows?
Tridib Mazumdar, Syracuse University
Online Word of Mouth – Is More Necessarily Better?
Scott Fay, Syracuse University
Seeking Customer Involvement in Innovation? A Social Strategy Can Help
Gloria Barczak, ’87 Ph. D., Northeastern Univ.
How to Create Experiences and Leverage the Brand
Gary Friedman, CEO, RH
How to Thrive with Agile Digital Transformation During the Pandemic
Hal Lawton, CEO, Tractor Supply Company
Considering Internet Channel Entry? Assess Channel Structure and Market Environment
Eunkyu Lee, Syracuse University
How Nordstrom Responds to the Ecommerce Challenge
Pete Nordstrom, President, Nordstrom