Representative Publications by Snyder Faculty, Alumni, and Students
| Authors | Year | Research Article |
|---|---|---|
| Gupta, Ashok K.2; S. P. Raj1; David Wilemon1 | 1986 | “A Model for Studying R&D–Marketing Interface in the Product Innovation Process.” Journal of Marketing 50(2): 7–17. |
| Meyers, Patricia W.1,2; Frances Gaither Tucker1 | 1989 | “Defining roles for logistics during routine and radical technological innovation.” Journal of the Academy of Marketing Science 17(1): 73–82. |
| Millson, Murray R.2; S. P. Raj1; David Wilemon1 | 1992 | “A survey of major approaches for accelerating new product development.” Journal of Product Innovation Management 9(1): 53–69. |
| Nakata, Cheryl; K. Sivakumar2 | 1996 | “National Culture and New Product Development: An Integrative Review.” Journal of Marketing 60(1): 61–72. |
| Athaide, Gerard A.2; Patricia W. Meyers1; David L. Wilemon1 | 1996 | “Seller–buyer interactions during the commercialization of technological process innovations.” Journal of Product Innovation Management 13(5): 406–421. |
| Jassawalla, Avan R.; Hemant C. Sashittal2 | 1998 | “An examination of collaboration in high‐technology new product development processes.” Journal of Product Innovation Management 15(3): 237–254. |
| Basu, Amiya1; Tridib Mazumdar1; S. P. Raj1 | 2003 | “Indirect network externality effects on product attributes.” Marketing Science 22(2): 209–221. |
| Shih, Chuan-Fong; Alladi Venkatesh2 | 2004 | “Beyond Adoption: Development and Application of a Use-diffusion Model.” Journal of Marketing 68(1): 59–72. |
| Fay, Scott1; Jinhong Xie | 2008 | “Probabilistic goods: A creative way of selling products and services.” Marketing Science 27(4): 674–690. |
| Yoo, Weon Sang; Eunkyu Lee1 | 2011 | “Internet channel entry: A strategic analysis of mixed channel structures.” Marketing Science 30(1): 29–41. |
| Kahn, Kenneth B.; Gloria Barczak2; John Nicholas; Ann Ledwith; Helen Perks | 2012 | “An Examination of New Product Development Best Practice.” Journal of Product Innovation Management 29(2): 180–192. |
| Pattit, Jason M2; S. P. Raj1; David Wilemon1 | 2012 | “An institutional theory investigation of US technology development trends since the mid-19th century.” Research Policy 41(2): 306–318. |
| Kim, Taewan2; Tridib Mazumdar1 | 2016 | “Product Concept Demonstrations in Trade Shows and Firm Value.” Journal of Marketing 80(4): 90–108. |
| Candi, Marina; Deborah L. Roberts; Tucker Marion; Gloria Barczak2 | 2018 | “Social strategy to gain knowledge for innovation.” British Journal of Management 29(4): 731–749. |
| Camacho, Nuno; Hyoryung Nam1; P. K. Kannan; Stefan Stremersch | 2019 | “Tournaments to crowdsource innovation: The role of moderator feedback and participation intensity.” Journal of Marketing 83(2): 138–157. |
| Yang, Shuai; Guiyang Xiong1 | 2019 | “Try it on! Contingency effects of virtual fitting rooms.” Journal of Management Information Systems 36(3): 789–822. |
| Nam, Hyoryung1; P. K. Kannan | 2020 | “Digital environment in global markets: Cross-cultural implications for evolving customer journeys.” Journal of International Marketing 28(1): 28–47. |
| Athaide, Gerard A.2; Jaihyun Jeon3; S. P. Raj1; K. Sivakumar2; Guiyang Xiong1 | 2025 | “Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda.” Journal of Product Innovation Management 42(1): 144–165. |
1 Faculty | 2 Alumni | 3 Ph.D. Student