Consortium Sessions

PDMA Doctoral Consortium Inauguration

Mike Haynie, Syracuse University

Welcome Message to the Consortium Participants

Robert Cooper, McMaster University

Beyond Marketing

Charlie Noble, University of Tennessee, Knoxville

What is your Relationship with AI?

Aric Rindfleisch, University of Illinois, Urbana-Champaign

Innovate Towards Minimalism

Rebecca Slotegraaf, Indiana University

Researchers are Designers

Jonathan Bohlmann, NC State University

Don’t Throw Away “Non-Working” Data

Ravi Mehta, University of Illinois, Urbana-Champaign

An Empirics-First Approach to Research

Peter Golder, Tuck School of Business at Dartmouth

Inspire Students for Lasting Impact

Mike Stanko, NC State University

Doing Research with and about AI Data

Frank Piller, RWTH Business School, Aachen University

Applying Machine Learning to Livestream Retailing

Neeraj Bharadwaj, University of Tennessee, Knoxville

Balance Empowerment with Accountability

Gerard Athaide, Loyola University Maryland

When Students “Do” They Understand

Barry Bayus, The University of North Carolina at Chapel Hill

Want to write a winning paper? Where’s the great idea?

Alina Sorescu, Texas A&M University

Broadening Innovation Research

Rajan Vardarajan, Texas A&M University

JPIM celebrates 40 years

Jelena Spanjol, Ludwig-Maximilians-Universität, Munich, Germany

2024 PDMA Doctoral Consortium Group Photo

2024 PDMA Doctoral Consortium Agenda