Want to Ensure Technology Diffusion in Global Markets? Consider Cross-National Context
This content relates to : EMERGING ECONOMY – INDIA Alladi Venkatesh University of California Irvine Although there is growing interest in understanding technology diffusion in a global context, extant research focuses primarily on the act of technology adoption. But adopting a new technology does not necessarily manifest into usage. Thus, post-adoption usage is necessary for the […]
Frugal and Reverse Innovations from Emerging Markets
This content relates to : EMERGING ECONOMY – INDIA Anand Kumar Jaiswal IIM Ahmedabad Presented at the Special Session on Emerging Economy Innovation Research Opportunities: 2022 American Marketing Association Conference, August 9, 2022 1:15 PM CST Panelists: Dr. Anand Jaiswal (Indian Institute of Management Ahmedabad), Mr. Munesh Makhija (Former CEO, GE India & China Technology Centers), […]
GE Healthcare’s Innovation Success in India and China
Munesh Makhija, Former CEO, GE India & China Technology Center
Emerging Economy Innovation: Research Opportunities and Challenges at the 2022 AMA Summer Academic Conference
Dr. S.P. Raj – Session ChairDr. Jagdish Sheth – ModeratorDr. Anand Jaiswal, Mr. Munesh Makhija, Dr. Jagdish Sheth – Panelists The Snyder Innovation Management Center presented a special session on Emerging Economy Innovation: Research Opportunities and Challenges at the 2022 AMA Summer Academic Conference, Chicago August 9. The panelists – Dr. Anand Jaiswal (Indian Institute […]
Successfully Implementing a Sustainable Innovation: PadCare Labs
This content relates to : EMERGING ECONOMY – INDIA Gerard Athaide, Loyola University Maryland Sanskrithi Thakur, MBA Student, Nalanda University In India, approximately 355 million women are of menstruating age and the preferred method of menstrual hygiene management has been the use of sanitary pads. Other methods like using cloth pads and menstrual cups are not […]
Want To Succeed in Bottom of the Pyramid Markets? Learn from CavinKare
This content relates to : EMERGING ECONOMY – INDIA Anand Kumar Jaiswal Indian Institute of Management Ahmedabad CavinKare, a South India based domestic company, is a key player in the fast moving consumer goods (FMCG) market in India. It has a dominant position in the shampoo category in rural markets; it also has a significant presence […]
Why Emerging Economies Provide the Greatest Opportunities for Innovation
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University Emerging markets provide the greatest opportunity because most of them are transitioning from the agricultural age to the industrial age and therefore they’re shifting from non-user to becoming users. Rather than making things at home, they are going to buy more commercially and […]
Want to Succeed in Emerging Economies? Market-Focused Innovation is Critical
This content relates to : EMERGING ECONOMY – INDIA Gerard Athaide, Loyola University Maryland S.P. Raj, Syracuse University Emerging economies have become fertile markets for innovation and can be an important source of sustainable competitive advantage. Such economies are characterized by rapid economic growth and the emergence of a large middle class that has significant […]
Want to Develop Successful Emerging Economy Innovation? Learn from GE
This content relates to : EMERGING ECONOMY – INDIA Anand Kumar Jaiswal Indian Institute of Management Ahmedabad India’s healthcare infrastructure is poor with a very large underserved or unserved population. For three fourths of the population, spending on healthcare is out of pocket. Against this backdrop several multinational companies (MNCs) such as General Electric (GE) have adopted innovation as a strategy to make healthcare affordable. In India, GE developed more than 25 low-cost healthcare devices including […]