GE Healthcare’s Innovation Success in India and China
Munesh Makhija, Former CEO, GE India & China Technology Center
Blinkit – Grofers’ Pivot to Quick-Commerce via ‘10-minute Delivery’
This content relates to : EMERGING ECONOMY – INDIA Atanu Adhikari Indian Institute of Management Kozhikode Grofers, an online supermarket in India, rebranded to Blinkit in order to launch its quick-commerce service, with the goal of becoming the first e-commerce company to deliver groceries and other necessities within 10 minutes of a customer’s order—in the blink of […]
Brand a Commodity: Adopt Disciplined Approach to Marketing Innovation
This content relates to : EMERGING ECONOMY – INDIA Rajendra Barwale Chairman, Mahyco Pvt. Ltd. Introduction I called for a meeting with the Business head for Field Crops to discuss the future of MFSH-4, the company’s prime forage sorghum seed to discuss plans for MFSH-4, as it was showing signs of stagnating. Known for investing in […]
Successfully Implementing a Sustainable Innovation: PadCare Labs
This content relates to : EMERGING ECONOMY – INDIA Gerard Athaide, Loyola University Maryland Sanskrithi Thakur, MBA Student, Nalanda University In India, approximately 355 million women are of menstruating age and the preferred method of menstrual hygiene management has been the use of sanitary pads. Other methods like using cloth pads and menstrual cups are not […]
To Succeed in Emerging Economies Innovate for “Acceptance”
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University Fundamentally, we have to understand a country’s or India’s need for acceptable products. And there are two dimensions of acceptability. One is functional acceptability, especially in India which is a tropical country no matter how you look at it. And most of the […]
Why Marketing Innovations are Crucial for Success in Emerging Economies
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University There are much better opportunities in innovation outside of the product development. Probably the two ingredients that comes about from everybody who talks about emerging economies, especially India, is accessibility, which is the whole logistics, distribution, etcetera of the product. How do you […]
Want To Succeed in Bottom of the Pyramid Markets? Learn from CavinKare
This content relates to : EMERGING ECONOMY – INDIA Anand Kumar Jaiswal Indian Institute of Management Ahmedabad CavinKare, a South India based domestic company, is a key player in the fast moving consumer goods (FMCG) market in India. It has a dominant position in the shampoo category in rural markets; it also has a significant presence […]
Why Emerging Economies Provide the Greatest Opportunities for Innovation
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University Emerging markets provide the greatest opportunity because most of them are transitioning from the agricultural age to the industrial age and therefore they’re shifting from non-user to becoming users. Rather than making things at home, they are going to buy more commercially and […]
Reverse Innovation: Innovation Diffusion from Emerging to Developed Economies
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University I think there’s a lot of potential for reverse innovation. At one time, we believed that scientists in emerging economies may not be capable or may not have the infrastructure, laboratory, instruments, etc. which is partly true. But today, you can see examples […]
Want to Succeed in Emerging Economies? Market-Focused Innovation is Critical
This content relates to : EMERGING ECONOMY – INDIA Gerard Athaide, Loyola University Maryland S.P. Raj, Syracuse University Emerging economies have become fertile markets for innovation and can be an important source of sustainable competitive advantage. Such economies are characterized by rapid economic growth and the emergence of a large middle class that has significant […]