How to Thrive with Agile Digital Transformation During the Pandemic
This content relates to : MARKETING INNOVATION Hal Lawton CEO, Tractor Supply Company The Snyder Innovation Management Center presents the 2021 CEO series focusing on innovations in the retail sector in partnership with The Robin Report. Robin Lewis, founder and CEO of his namesake brand, the Robin report interviews Hal Lawton, CEO of Tractor Supply Company, […]
Brand a Commodity: Adopt Disciplined Approach to Marketing Innovation
This content relates to : EMERGING ECONOMY – INDIA Rajendra Barwale Chairman, Mahyco Pvt. Ltd. Introduction I called for a meeting with the Business head for Field Crops to discuss the future of MFSH-4, the company’s prime forage sorghum seed to discuss plans for MFSH-4, as it was showing signs of stagnating. Known for investing in […]
Successfully Implementing a Sustainable Innovation: PadCare Labs
This content relates to : EMERGING ECONOMY – INDIA Gerard Athaide, Loyola University Maryland Sanskrithi Thakur, MBA Student, Nalanda University In India, approximately 355 million women are of menstruating age and the preferred method of menstrual hygiene management has been the use of sanitary pads. Other methods like using cloth pads and menstrual cups are not […]
To Enhance OOH Advertising Effectiveness Use Mobile Based Targeting
John Laramie, Former CEO, Project X Media
Capitalize on the Digitization of Outdoor Advertising with Automation Platforms
This content relates to : DIGITAL TRANSFORMATION John Laramie CEO, Project X Media We started ADstruc really to automate the workflow behind how people bought and sold outdoor advertising. What do I mean by that? I mean, really stepping back and looking at the way e-mails I’ve sent, the way information is shared, the way photos are shared, […]
To Succeed in Emerging Economies Innovate for “Acceptance”
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University Fundamentally, we have to understand a country’s or India’s need for acceptable products. And there are two dimensions of acceptability. One is functional acceptability, especially in India which is a tropical country no matter how you look at it. And most of the […]
Why Marketing Innovations are Crucial for Success in Emerging Economies
This content relates to : EMERGING ECONOMY – INDIA Jagdish Sheth Emory University There are much better opportunities in innovation outside of the product development. Probably the two ingredients that comes about from everybody who talks about emerging economies, especially India, is accessibility, which is the whole logistics, distribution, etcetera of the product. How do you […]
Want To Succeed in Bottom of the Pyramid Markets? Learn from CavinKare
This content relates to : EMERGING ECONOMY – INDIA Anand Kumar Jaiswal Indian Institute of Management Ahmedabad CavinKare, a South India based domestic company, is a key player in the fast moving consumer goods (FMCG) market in India. It has a dominant position in the shampoo category in rural markets; it also has a significant presence […]
Rescuing Digital Advertising from Extinction: The Innovation Challenge
This content relates to : DIGITAL TRANSFORMATION Eli Seggev Seggev Consulting Six-and-a-half million years ago a cataclysmic event caused the dinosaurs’ extinction. An equally cataclysmic event occurred in 2017 in the world of digital advertising when Apple began implementing their Safari Intelligent Tracking Prevention technology (ITP). Firefox followed in 2018 with its Enhanced Tracking Protection (ETP), and Microsoft […]
Innovation Management Can Benefit from More Insights on “Resistance to Innovation”
This content relates to : NEW PRODUCT & SERVICE DEVELOPMENT Jagdish Sheth Emory University I think we need more and more research about why people resist change. I think there are some underlying constructs such as market inertia, habit; constructs such as perceived risk for example, many types of risks. But I think it needs to […]